Laundromat 4 Less is a self-service laundromat located in Belleville, New Jersey, offering drop-off, pick-up, as well as delivery laundry services. With brand-new machines, reliable customer service, and seamless convenience, Laundromat 4 Less has become an essential part of the community.
From IT to construction, real estate, and more, Joao Frade has worked in a variety of different industries over the years. He is constantly seeking new business opportunities and thrives on growth. So, when he spotted a laundromat for sale in Belleville, he immediately began planning.
In January of 2025, Joao acquired Laundromat 4 Less, and the building it was housed in, with the help of his broker and one of our Business Development Officers at FNB Small Business Finance, Cole Haiback. Securing an SBA loan proved as the most advantageous financing option for Joao, offering lower down payments and extended terms, which positioned the business for both immediate and long-term success.
Joao has this to say about his experience with FNB Small Business Finance:
If it wasn’t for Cole and FNB Small Business Finance, this wouldn’t be possible. The team’s commitment, approachability, and responsiveness were evident from beginning to end. As our dedicated BDO, Cole was a true partner during this process. His support, including traveling to be present with us at closing, went above and beyond. I would unreservedly recommend him and the entire team to any business owner navigating financing!
It was a pleasure to partner with Joao, and we look forward to all the growth and success ahead for him and Laundromat 4 Less!

